In France, a new law, effective in October, makes it mandatory for drivers to carry a glow-in-the-dark vest and a reflective safety triangle in their cars at all time. If you break down and have to get out of the car, you're meant to put on the vest and position the triangle 30 meters from the vehicle. The fine if you don't is 135 euros (just over $200).
The best part is that the new campaign hangs around fashion maven Karl Lagerfeld sporting a spiffy vest, and still managing to look like a butler. The slogan: "It's yellow, it's ugly, it doesn't go with anything, but it can save your life."
Lagerfeld, who's also in the new Grand Theft Auto, doesn't have a license and is ferried around by a driver.